WALK AWAY A WINNER
Are you new to fundraising? Are you a first-time auction chair? Do you need an expert in your back pocket with proven strategies to take your event to the next level? If so, you have come to the right place.
Within these pages, you will find the auction strategies that will take your fundraiser from status quo to record-breaking results. Learn the right strategy to catapult your results and break fundraising records from strategic consultant, Kelly Russell.
ABOUT THE AUTHOR
Kelly Russell is an expert auction strategist, benefit auctioneer, and fundraising host who has helped nonprofit organizations and schools across the nation raise over $250 million in support of their great work.
With two decades of profitable auctions behind her, Kelly’s passion is coaching nonprofit organizations and schools on how to maximize their revenue while eliminating wasted time and effort.
Kelly Russell
Kelly Russell
Founder at Artisan Auctions
Selecting the Best Date for your Fundraiser
Find the date that best matches your organization and avoids donor competition.
Creating a timeline that drives giving
Unlock the magic of momentum that keeps your donors engaged throughout your whole event.
What do donors really want for their support?
Dive into sponsorship opportunities that are unique and showcase your supporters.
Successful practices for silent and live auctions
Use your donor detective work to procure items and best practices for set up your spaces for your silent and live auctions.
Special Appeal strategies that move donors to give BIG
Hit the Benefit Auction Jackpot with strategies that stretch your donors to support your great work.
WHATS
INSIDE
WHATS INSIDE
CUSTOMER RESULTS
Dollars Raised
$200M+
Raised Virtually
$35M+
Largest Event
$2M
States We’ve Worked In
10
Happy Clients
750+
Cups of Coffee Per Year
50k+
WORD ON THE STREET
Great fundraising train ride!
Kelly takes you on momentum train ride and shows you practical ways to reach the peak of the fundraising mountain. I've been in the industry on the software side for over a decade and still took notes and picked up great tips! Kelly doesn't just tease and ask you to use her services, she lays out a full strategic plan. Using a professional sure does make it easier to crush the fundraising goal. 💚
Laurie Hochman
Auctria
Get Ready to Hit the Fundraising Jackpot!
This quick read is jam-packed with actionable tips to make fundraising fun and successful. Kelly’s relatable examples, illustrations, and stories are easy to implement and are a real game-changer for any newbie in the fundraising world. I can’t wait to start planning my next event!
Anza Goodbar
Bankable Events
Wholeheartedly recommend this book by Kelly Russell
Working closely with Kelly, we transformed our annual fundraising by 500% in just one year by implementing her proven strategies. Kelly's unmatched expertise and profound understanding of the entire fundraising process will undoubtedly elevate your results. This book is a must-read for anyone looking to achieve fundraising success.
Shelly Bays
AWBO
MUST READ!!!
Learn all the tricks of the trade from the absolute BEST in the business, hands down! (Or paddles UP!)
Nicole
Amazon Reviewer
